Tony Elkins is a Sr. Director for Content Innovation at Gannett, focusing on using design-thinking and product management to help build better products, tools and systems for journalists in the USA TODAY Network. He is also the creative director for the News Product Alliance and hopes his "How I . . ." series shows the community there are many career paths to entering news product. Tony previously served as a designer, art director, reporter and managing editor before making the switch to product. He lives in Austin, Tx with his wife Jennifer and dog Korra. He’d rather be camping in the mountains. He can be reached here.

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