Working in the news cycle often leaves little time to design different iterations of story ideas, and even less time to test them with an audience. But as an author or designer—and as a media outlet which provides a public service, like WNYC at New York Public Radio—we have a responsibility to know how the public might understand and engage with our stories. The reason to make time for some kind of usability testing is because it makes our work better and increases its impact on the audience we serve.