In the days before the World Cup’s knockout stages, with their potential for games to end in shootout finishes, The Wall Street Journal unveiled an app that visualized the tendencies of the top penalty kicks takers on the teams advancing in the tournament. Chris Canipe, senior news apps developer on the Wall Street Journal’s interactive graphics desk, talked with me about the thinking behind the project and how he and his colleagues put it together. What follows are edited excerpts from our conversation.

The Wall Street Journal’s Chris Canipe explains how his team built their second-ever immersive project.